The B2B world is a fast-paced game. Think of it like this: complex sales cycles, intricate company structures, and convincing decision-makers—that’s the …
Ihor
![Ihor Shvets - Founder of SEMHARBOR](https://semharbor.com/wp-content/uploads/2023/11/cropped-IMAGE-2024-01-08-194335-100x100.jpg)
Ihor
Ihor Shvets, a Master of Digital Marketing and HubSpot-certified strategist, Founder of SEMHARBOR BLOG. He helps businesses find their voice and connect with customers (authentically, of course!). When he's not strategizing, Ihor travels the world, fueling his creativity and those marketing smarts. Connect with him on LinkedIn to unlock your brand's potential!
Definition of B2B NetworkingB2B networking refers to the practice of building and maintaining professional relationships between businesses for mutual benefit. It encompasses …
- General Marketing
What customer manipulation tactics do brands use to get more customers?
byIhor
byIhor 20 views
Some marketing strategies are innocuous attempts to promote products, others cross an ethical line by manipulating and deceiving consumers.These manipulation tactics can …
- General Marketing
Understanding Fake Engagement: How it Hurts Businesses & Builds False Influence
byIhor
byIhor 33 views
Brands, eager to expand their reach and influence, often find themselves tempted by the allure of quick fixes – the promise of …